The ThreatDown Nexus Partner Program is a channel-first initiative designed to help resellers and partners strengthen relationships, increase impact, and grow their business in a complex cybersecurity market.

Through Nexus, partners connect directly to ThreatDown’s trusted cybersecurity solutions and gain access to:

• Lucrative discounts on new business, upgrades, add-ons, and renewals
• Deal registration to protect opportunities and unlock additional margin
• Incumbent partner designation to stay in the lead on renewals with prioritized access and pricing support
• Sales and technical enablement via free online certifications and live training
• Marketing support including campaigns-in-a-box, co-branded collateral, and a global asset repository
• Financial incentives such as quarterly SPIFFs and a new business rebate program for qualifying partners

The program is built on three core principles:

• Trust – long-term, reliable relationships where ThreatDown stands beside partners at every step.
• Profitability – high-margin potential through margin protection, rebates, and structured incentives.
• Support – dedicated account, marketing, sales, and support teams focused on partner success.

In short, Nexus is designed to help partners reimagine how they deliver cybersecurity outcomes while building a more profitable and sustainable services business.

The ThreatDown Nexus Partner Program offers a tiered structure so benefits scale as your annual new business with ThreatDown grows. The tiers include:

• Registered – The entry point for new partners. You gain access to online training, basic sales and marketing resources, and NFR (not-for-resale) license keys to help your team learn and demo the solutions.
• Silver – For partners with growing annual new business revenue. Silver partners receive enhanced sales and technical enablement, live training and certifications, and access to pre-sale and sales-engineering support. Post-sale technical support is also available to help you deliver a better customer experience.
• Platinum – For partners with higher annual new business revenue and a deeper commitment to ThreatDown. Platinum partners are eligible for:
• Assigned channel account manager
• Marketing Development Funds (MDF)
• Quarterly SPIFF programs
• New business rebate programs
• Lead sharing and post-sale support
• Maximum discounts and incentives

As you move up from Registered to Silver to Platinum, you gain more direct support, more marketing and sales resources, and stronger financial incentives. This tiered approach is designed to help you steadily reshape your cybersecurity practice and reward you as your ThreatDown business grows.

Nexus is built to give partners practical, day-to-day support across sales, technical enablement, and marketing so you can focus on closing deals and serving customers.

Sales support includes:

• NFR licenses so your team can demo and test ThreatDown solutions
• Access to online sales training and certifications at no cost
• Live training sessions for sales and sales engineering teams
• Deal registration to protect opportunities and secure additional discounts
• Dedicated account manager for higher tiers, with help on pricing, strategy, and renewals
• Quarterly SPIFFs and an annual new business rebate program for qualifying partners

Technical support and enablement include:

• Technical certification courses at no cost
• Pre-sale and sales-engineering support to help design and position solutions
• Post-sale technical support (for Silver and above) to help ensure successful deployments

Marketing support includes:

• Campaigns-in-a-box you can quickly customize and launch
• Co-branded collateral to present a unified story to customers
• Access to a global campaign and asset repository
• Marketing Development Funds (MDF) for eligible partners to co-fund demand generation
• Lead sharing for higher tiers, helping you build a healthier pipeline

Together, these resources help partners rethink how they go to market with cybersecurity—making it easier to generate demand, close business, and support customers throughout the lifecycle.