TD SYNNEX’s Marketing as a Service (MaaS) is a suite of partner-focused marketing programs introduced at the Inspire conference last fall. It’s designed to help you drive demand by combining: - Access to leads in your local or target markets - Support to build and strengthen your online presence - Guidance from TD SYNNEX marketing specialists Instead of leaving you to figure out marketing on your own, MaaS gives you structured, partner-led pillars you can plug into. You get practical help finding prospects, engaging them with relevant campaigns, and improving how your brand shows up online—without needing to build a full in-house marketing team.

Getting started with TD SYNNEX MaaS is intentionally straightforward. You can begin with: - A complimentary consultation: You meet with TD SYNNEX’s Marketing as a Service team, led by experts like Molly Sherwood, Senior Director of Marketing as a Service, to discuss your goals, target customers, and current marketing gaps. - Several easy entry points: From simple demand-generation activities to more structured campaigns, you can choose the level of engagement that fits your current capacity and budget. During and after onboarding, the team helps you: - Identify where relevant leads are in your area or segment - Select and execute marketing activities that align with your sales goals - Track performance so you can refine and improve over time The idea is to help you reimagine your marketing approach with guided support, rather than leaving you to figure it out alone.

MaaS is built around partner-led pillars that focus on two core outcomes: finding leads and strengthening your digital footprint. 1. Finding leads in your area - TD SYNNEX helps you identify where potential customers are—by geography, vertical, or solution focus. - You can tap into structured campaigns and activities designed to generate interest and capture contact information from prospects who match your ideal customer profile. 2. Building your online presence - The program supports you in reshaping how your business shows up online, from website and content recommendations to digital campaigns. - By improving visibility and relevance across your digital channels, you make it easier for prospects to discover you and understand your value. Because consultation is complimentary and the starting points are simple, you can test and refine these activities with limited risk. The core question becomes less about cost and more about opportunity: if the support is available and easy to access, what do you have to lose by trying it?