TD SYNNEX is focused on helping IBM partners scale with confidence by combining global reach with local execution and support.

Key ways TD SYNNEX supports your growth:

• Global coverage with local expertise: TD SYNNEX supports IBM partners in 50 countries, giving you consistent frameworks and resources while staying tuned to local market realities.
• End-to-end capabilities: You get access to enablement, financing, pre-sales support and go-to-market execution, all designed to help you shorten time to revenue and move from transactional selling to outcome-based solutions.
• Proven IBM specialization: With 30+ years of partnership with IBM and 500 dedicated IBM specialists (averaging a decade of tenure), you benefit from deep product, program and market knowledge.
• Partner-first, ecosystem-led model: TD SYNNEX and IBM are focused on the Select Territory, where there are 100,000+ organizations within reach, giving you a clear path to expand your addressable market.

Partners highlight that this combination of scale, people and process is what makes cross-border growth realistic, not just aspirational. TD SYNNEX helps you execute consistently, region to region, while maintaining the relationships and trust that matter locally.

Customer buying behavior has shifted, and that directly affects how IBM partners need to operate.

Here’s what’s changing:

• SaaS and subscriptions are becoming the norm: IDC forecasts that SaaS penetration across applications and system infrastructure software will reach 71.4% by 2028.
• Value is delivered continuously: Instead of value being realized only at the point of sale, customers now expect ongoing outcomes, optimization and support.
• Growth is about depth and repeatability: It’s less about one-off deals and more about building repeatable, scalable practices that can be executed the same way in every market.

TD SYNNEX helps you reimagine your IBM go-to-market model by:

• Providing enablement and services that support subscription and consumption-based offerings.
• Helping you build repeatable, outcome-based solutions instead of purely transactional engagements.
• Offering a globally consistent framework so you can apply what works in one region to new territories with less guesswork.

For many partners, this support is what makes it possible to expand into new markets while keeping delivery quality and customer experience consistent.

Select Blue is a focused initiative from TD SYNNEX, built with IBM, designed to help partners move from opportunity to execution faster and with more clarity.

What Select Blue does for your IBM practice:

• Specialization in high-growth areas: It helps you build expertise in areas like AI, data and automation, where customer demand and growth potential are strong.
• Clear engagement path: Select Blue gives you a structured way to engage, specialize and execute, so your teams know exactly how to progress and where to focus.
• Differentiation in a crowded market: By sharpening your specialization and execution, you can better articulate your value and stand out among other IBM partners.
• Repeatable success across regions: If you’ve built momentum in one geography, Select Blue helps you repeat that success as you expand into new markets.

Partners in regions like Australia, New Zealand, Europe and Latin America are already using this model to take what works locally and apply it globally. Select Blue is essentially a way to turn IBM opportunity into a repeatable, scalable growth engine for your business.